Vel Pitar is an industrial-scale bakery company. It was formed from 2001-2002 through the merger of four NCH-fund owned companies with operations in bakery, milling and retail, and a subsequent separation of the assets by business line. It is the country’s market leader in branded baked goods, including bread and branded bread specialties. From over ten production sites with state-of-the-art technology, Vel Pitar serves supermarkets, hypermarkets and small and medium-sized shops through its distribution system across Romania. With ongoing investment in research and development for new products, Vel Pitar has become a leading Romanian brand.