Vel Pitar

Country
Romania

Description
Vel Pitar is an industrial-scale bakery and milling company. The company is the market leader in branded baked goods in Romania, with a product line that includes bread, branded bread specialties, pastries, biscuits, wafers and pastas.

Formed in 2001 as the result of the merger of four NCH-owned companies, Vel Pitar currently has production facilities in 7 locations in Romania, and delivers daily bread products to over 6,000 outlets nationwide, including convenience shops, supermarkets, malls, hospitals, and schools, as well as its own retail stores.

As Vel Pitarís controlling shareholder, NCH has helped coordinate acquisitions, management reorganizations and improved processes for marketing, logistics, product development and quality control.

Status
Currently owned.


 






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